Hey, I’m Aaron Hokanson, a graphic designer, a dreamer, and the creator behind Selfhoot. Like a lot of people chasing something meaningful, my journey’s been full of challenges, growth, and more self-doubt than I’d like to admit.

I’ve always had big ideas, but I used to put way too much pressure on myself. like if I didn’t get it perfect, I’d somehow fail. That kind of fear kept me stuck. I’d overthink everything, second-guess myself, and hold back from putting my work out there.

For a long time, I thought validation from others would make me feel confident. But eventually, I realized confidence isn’t something you get from other people. It’s something you have to build from the inside. I had to learn how to give myself grace, to be okay with not being perfect, and to trust that I was enough, even with all my flaws.

I’ve also faced the mental health battles that so many creators deal with, things like social anxiety, depression, and feeling stuck. And while it’s still a journey, I’ve learned how to set boundaries, be kinder to myself, and keep showing up even when things are hard.

That’s what led me to start Selfhoot. I built it for creators, entrepreneurs, and fellow dreamers who wrestle with overthinking and fear, but who still believe in their vision. It’s about mindset, yes but also about the courage to keep going, even when you’re in the middle of the mess. It’s a reminder that you don’t have to be perfect to move forward.

When I’m not designing or building the brand, you’ll probably find me out in nature, traveling, playing board games with friends, or just slowing down to appreciate the little things. Life doesn’t always look how we thought it would, but I’m learning to embrace it anyway, imperfections and all.

We don’t have to have it all figured out, we just have to keep going.

One step, one hoot at a time.